No doubt this was created as cutting edge, attention grabbing and humorous. Well, it is attention grabbing.
Like a horrific car crash, or a deadly beating. My guess is that Zarzynski would argue that it's meant to be funny. My guess is that it will appeal to a simplistic and cynical portion of the population, who thinks that this reflects the type of lawyer they want, one who will get them money without regard to anything else, because this is the concept of the system that lawyer advertising tends to foster.
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