Democrats and Republicans not only vote differently and see the world differently, but they get their information and entertainment from very different places.
A new study on media consumption in the Midwest illustrates how this works in individual media markets like Milwaukee.
Heavy radio and Internet users here tend to skew Republican, while big television and newspaper users skew Democratic.
Viewers of Fox News, the Golf Channel, the History Channel, the Speed Channel, ESPN and Country Music Television lean Republican.
Viewers of MSNBC, CNN, Comedy Central, Lifetime and Bravo lean Democratic.
“We know Wisconsin is polarized politically. We’re also polarized in how we pay attention to media,” says UW-Madison political scientist Ken Goldstein, who did the report for a research group he launched last year, the Midwest Foundation for Media Research..
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