Priceline sends Shatner’s Negotiator over a cliff

William Shatner’s stalwart Capt. James T. Kirk died in the line of duty. Now the actor’s bargain-touting Priceline Negotiator is headed heroically to his final frontier.

In a new 30-second TV spot set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge’s railing.

“Save yourselves — some money,” he says, handing his cellphone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion, real and computer-generated, follows.

“I’m in grief mode,” a droll Shatner said by phone Wednesday. “It’s not the first time I’ve had an iconic character die off.”

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