5 social network predictions for 2012

1. Mobile social networking means good news for new social startups

In the U.S., the majority of consumers will soon have smartphones (Neilsen puts the figure at 44% today). Smartphones are about the most important thing to happen to social networking since Harvard sent its acceptance letter to Mark Zuckerberg.

Smartphones know where you are, who your friends are, who’s nearby, and soon thanks to NFC, they’ll know what you’re buying and where. They are the key element of the next, mobile phase is social networking.

Facebook is serious about mobile social networking, but it is not the leader in this space in terms of design or technology. Smaller companies, like Path and Milk (with its first app, Oink) are coming out with new takes on mobile interaction. Square could play in this economy as well. All these services will likely use Facebook’s network to put people or businesses or in touch with each other in new ways. More specialized mobile networks (really riders on top of Facebook) will appear next year.

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