With its ‘W’ initiative, ESPN tries to solve the equation of serving women sports fans

We watched with great interest this year as ESPN launched espnW, a brand designed to grow the female portion of ESPN’s audience.

“W” is mostly a website at this point, grown out of a blog born in December 2010. The content focuses on three areas: women’s sports, recreational athletes and more general content on men’s professional sports customized for female fans. It’s officially described as the “online destination for female sports fans and athletes.”

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